Project Overview:

To successfully launch Amerisource Equipment Finance into the market by developing a comprehensive branding strategy, creating essential marketing materials, and implementing a strategic go-to-market plan.

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Key Components:

• Website Development: Created a fully functional website for Amerisource Equipment Finance (AmerisourceEF.com), featuring essential pages such as an About Me, Team Overview, Program Information, an Online Application form, and more.

• Logo Creation: Designed a custom logo to establish a distinctive and impactful brand identity.

• Social Media Setup and Management: Set up and managed LinkedIn and Instagram accounts, including audience targeting, engagement, and regular posting to build an online presence and connect with the target audience.

• Print Marketing Materials: Developed core print materials such as Program Guidelines, Contact Forms, Warranty Information, Inspection Forms, Stip Lists, business cards, and Folders to ensure a polished and professional presentation when engaging with dealerships and partners.

• Go-to-Market Strategy: Provided tailored go-to-market strategizing, including market analysis, strategic planning, conference planning, and the development of the brand’s tone and messaging. Created a compelling slogan and strategic plans to effectively launch and promote the company’s services.

• Conducted territory mapping to ensure sales reps had an equitable chance to maximize their reach within assigned areas.

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Results:

The comprehensive approach to branding, online presence, and strategic planning ensured a strong market entry for Amerisource Equipment Finance. The professional materials and strategic initiatives facilitated effective client engagement, established a solid brand foundation, and positioned the company for long-term success.